With competition increasing and a growing social media presence, on-the-mark marketing is more important now than ever. And when it comes to casino marketing, there’s nothing further off the mark than the same ol’ mailer for an overplayed promotion.
This track is aimed to help bring misaligned marketing efforts back to the bull’s eye—and the needs of today’s player. Sessions are as much about casino customers as they are about marketing managers, balancing the ever-increasing demand for personalized entertainment and value propositions without busting the budget.
Be it player’s clubs, CRM solutions, your website, market research or total patron value, the Casino Marketing track will align marketers in all medias with the trends of both today and tomorrow.